Biography
Endrigo Almada is a creative director, advertiser, and pioneer in the use of emotional artificial intelligence in Brazil.
Founder of Desigual IA Labs and creator of Impossible Cinema — a series of music videos generated entirely with artificial intelligence that surpassed 60 million organic views on Instagram, with over 280 thousand followers gained without paid media investment.
His work challenges the perception that AI productions are cold or artificial. The most frequent comments on his creations reveal the impact: "doesn't even look like AI" and "never thought I would cry over something made by artificial intelligence."
With 23 years of experience in marketing, advertising, and audiovisual production in the interior of São Paulo, Endrigo built a creative ecosystem that employed over 40 professionals. In 2024, he led the transformation of his agency to the strategic use of generative AI, becoming one of the most active voices in the debate on ethics, responsibility, and artistic potential of artificial intelligence in the Brazilian cultural context.
His approach is unique: while most use AI to impress, Endrigo uses it to move. While others display the technology, he makes it invisible — present only in what you feel, not in what you see.